Ahasistem.com webapp:
My role:
Designing a Webapp where the clientele could book a project and workers, easier, in a more plan and organised way for the company and their clients.
Goals:
My aim was to create a product that is easily comprehensible at first glance. I achieved this by conducting thorough testing, research, and analysis to ensure its quality. My approach was grounded in experience, practice, and knowledge, steering clear of random or accidental outcomes.
Challenge:
- Create a flow where the client can visualise and book a service and worker. As a UX AND UI
I used my design thinking Knowledge and began researching, designing, testing prototyping all the experience of the product aha system.
- Use UX frameworks as deliverables, workshops, and presentations to communicate design decisions and research with my employees
Competitive analysis
Profiled and researched
- people we would contract and book (they were also users of the booking system )
- their projects (where would be booked and how )
- competitors
- clients/ contracting companies (who would book our cable people)
SWOT:
- Identifying the strengths and weekness of the content of competitors and how they organize that.
- To understand our competitors and their services so that I could perceive how they behave online and establish how can we excel and differentiate ourselves.
- Part of my work was going to LinkedIn and researching all the companies my company worked with to get projects, their websites, and the main projects
Field research
I traveled to IBC Amsterdam’s largest annual exhibition, IBC 2022 (International Broadcasting Convention and network with possible project managers that would contract our services. And I spontaneulsy had the chance of asking their needs when booking services as well as Knowing better how they present their own products and solutions in the industry.
Stakeholder Interview :
I was familiar with the employers and their business ideas, which was to develop this booking tool as independently as possible. To begin my design and to align the application with their goals I interviewed my stakeholders to have a data, set objectives, and expected results.
Defining Who will use our services and how, understanding the company and its services.
Empathy Map :
Workshops and frameworks that are processes we did together to find answers that might develop as solutions in my design.
- what does force ,motivates them?
- What does the clients want?
- What can we do for them?
- Wo are they?
After extensive competitive analysis user research and interviews with some workers, I argued how would we present ourselves online via Linkedin, as a brand as well as how should we build the Webapp.
We understood that for the first version of the application we would think only in the user as client, once our users are 2 :
1- the client
2- the workers we provide
With an analysis of their websites, services, and what they advertise and say to provide we can understand the needs, fears, desires, and goals of our clientele. What they are used to and how they expect to use this to create a persona that would access our web application and book our services and workers.
Problems and Hypothesis
Frameworks and data analysis hypothesis process:
HMW: How Might We Framework:
Problem Statements
And Hypothesis Statement
Personas
Our personas were based in the possible clientele, possible people that work in the Broadcasting companies for big names in the industry and are researching for work force with experience.
I tried to define a mental model model of the user. What they expect to see at places and where they expect to see it. After the deep analysis of the data. I tried to understand the following points of our possible user
Buying Persona:
- The industry they work
- Firm Size
- Geography
- Buyers roles, goals and responsibilities
- Fear and challenges
Reaffirming Business Objectives:
- Brainstorming sessions with stakeholders to set clear business objectives
- Primarily and secondary business goals
- With the user goals , understand how information should help to achieve it
Busines Objective :
- display experience
- Help users to book projects and workers in the same platform where we do all of this
Moskow
Defining the content:
What are we designing now?
- Portfolio
- Booking tool?
Costumer Jorney Maps
Moodboard and surveys
visually who are they?
- Generic booking systems we can learn from as Airbnb
- System Integration companies who sometimes also are partners
Deliverables:
- Cards and others
Brochure and Branding
I produced brochures explaining visually what we were as a company once the broadcasting cabling industry was a very small niche and we wanted to get advanced networking with possible clients and be able to construct, research, and test our product independently
Sitemaps And Mindmaps frameworks:
Defining information Expectations About the Product
Label content:
- pages, names and categories, sections names and labels.
- deciding for webbuilders and collabs with a developer for our design ideas
Wireframes and Prototypes
Lofi drawings:
- prototype 2 first after feedback
Tests and Insights
- Ptototype 2 and Feddbacks
Hi-FI
Next steps and learnings
- What I can do better? What did I learned?
- My capacities and talents.
Logo, managing, Using Design Thinking, testing, research and feedback as the A guide for my Design Process.
- openness to hearing , to receive and to give feedback
- Being able to feel confortable Networking and talking about what was developing with confidence
- I gave the company Accountability throughout out Simplicity and Know How.