Linkedin page I crfeated for the product.

My role:

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Designing a Webapp where the clientele could book a project and workers, easier, in a more plan and organised way for the company and their clients.

Goals:

My aim was to create a product that is easily comprehensible at first glance. I achieved this by conducting thorough testing, research, and analysis to ensure its quality. My approach was grounded in experience, practice, and knowledge, steering clear of random or accidental outcomes.

Idea: Webpage first version design and feedback for developer

Challenge:

  • Create a flow where the client can visualise and book a service and worker. As a UX AND UI

I used my design thinking Knowledge and began researching, designing, testing prototyping all the experience of the product aha system.

  • Use UX frameworks as deliverables, workshops, and presentations to communicate design decisions and research with my employees

Competitive analysis

Process of Figma Worskhop of our competition analysis

Profiled and researched

  • people we would contract and book (they were also users of the booking system )
  • their projects (where would be booked and how )
  • competitors
  • clients/ contracting companies (who would book our cable people)

SWOT:

Understanding the Competitors through Ux frameworks
  • Identifying the strengths and weekness of the content of competitors and how they organize that.
  • To understand our competitors and their services so that I could perceive how they behave online and establish how can we excel and differentiate ourselves.
  • Part of my work was going to LinkedIn and researching all the companies my company worked with to get projects, their websites, and the main projects

Field research

I traveled to IBC Amsterdam’s largest annual exhibition, IBC 2022 (International Broadcasting Convention and network with possible project managers that would contract our services. And I spontaneulsy had the chance of asking their needs when booking services as well as Knowing better how they present their own products and solutions in the industry.

Stakeholder Interview :

I was familiar with the employers and their business ideas, which was to develop this booking tool as independently as possible. To begin my design and to align the application with their goals I interviewed my stakeholders to have a data, set objectives, and expected results.

Defining Who will use our services and how, understanding the company and its services.

Affinity Diagram: Understanding our Goals, Problems, Possible solutions, needs and fears.
All data of the interviews

Empathy Map :

Workshops and frameworks that are processes we did together to find answers that might develop as solutions in my design.

  • what does force ,motivates them?
  • What does the clients want?
  • What can we do for them?
  • Wo are they?
analisys process with the data of workshops
data of collected of competition

After extensive competitive analysis user research and interviews with some workers, I argued how would we present ourselves online via Linkedin, as a brand as well as how should we build the Webapp.

We understood that for the first version of the application we would think only in the user as client, once our users are 2 :

1- the client

2- the workers we provide

With an analysis of their websites, services, and what they advertise and say to provide we can understand the needs, fears, desires, and goals of our clientele. What they are used to and how they expect to use this to create a persona that would access our web application and book our services and workers.

Problems and Hypothesis

Frameworks and data analysis hypothesis process:

HMW: How Might We Framework:

Understanding the context we are, our motivation and expected outcome.

Problem Statements

And Hypothesis Statement

Process and frameworks

Personas

Our personas were based in the possible clientele, possible people that work in the Broadcasting companies for big names in the industry and are researching for work force with experience.

I tried to define a mental model model of the user. What they expect to see at places and where they expect to see it. After the deep analysis of the data. I tried to understand the following points of our possible user

Buying Persona:

  • The industry they work
  • Firm Size
  • Geography
  • Buyers roles, goals and responsibilities
  • Fear and challenges

Reaffirming Business Objectives:

  • Brainstorming sessions with stakeholders to set clear business objectives
  • Primarily and secondary business goals
  • With the user goals , understand how information should help to achieve it
Guiding the design decision

Busines Objective :

  • display experience
  • Help users to book projects and workers in the same platform where we do all of this

Moskow

Defining the content:

What are we designing now?

  • Portfolio
  • Booking tool?
assuming flexibility

Costumer Jorney Maps

Understanding the holistic of our customer contact and jorney.

Moodboard and surveys

visually who are they?

  • Generic booking systems we can learn from as Airbnb
  • System Integration companies who sometimes also are partners

Deliverables:

  • Cards and others
Research, tests, and creative process

Brochure and Branding

I produced brochures explaining visually what we were as a company once the broadcasting cabling industry was a very small niche and we wanted to get advanced networking with possible clients and be able to construct, research, and test our product independently

Brand Guidelines to have a consistent design everywhere

Sitemaps And Mindmaps frameworks:

Defining information Expectations About the Product

Label content:

  • pages, names and categories, sections names and labels.
  • deciding for webbuilders and collabs with a developer for our design ideas

Wireframes and Prototypes

Lofi drawings:

  • prototype 2 first after feedback

Tests and Insights

  • Ptototype 2 and Feddbacks
prototype 2 and feedbacks

Hi-FI

Hifi Feedback for developer

Next steps and learnings

  • What I can do better? What did I learned?
  • My capacities and talents.

Logo, managing, Using Design Thinking, testing, research and feedback as the A guide for my Design Process.

  • openness to hearing , to receive and to give feedback
  • Being able to feel confortable Networking and talking about what was developing with confidence
  • I gave the company Accountability throughout out Simplicity and Know How.

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Luiza Schiavo

UX/UI Designer | Design Thinking | User-Centered Design | Agile | Passion for Inclusive and Ethical Design